hiraeth node.studio
About

Hi, I’mFabian.

From Lüneburg, ten-plus years of experience in Hamburg’s web industry. Today I make sure good businesses here get found.

Request a quick check

I have been building websites for almost twenty years. And for almost twenty years I have seen the same thing: great businesses with a site hardly anyone finds. That will not let me rest.

Hiraeth Node Studio is my answer to it. I take the craft of nearly two decades of web development exactly where it counts: to the top of Google, into Google Maps, and into the answers of AI search.

Fabian Riegel, founder of Hiraeth Node Studio
Fabian Riegel: Web developer and founder of Hiraeth Node Studio

Good craft goes to waste when nobody arrives.

In almost twenty years I have seen too many great businesses held back by a website nobody finds. Closing that gap is the entire point of Hiraeth Node Studio.

From my first line of HTML to here

How curiosity turned into a job, the job turned into Hamburg, and Hamburg turned into a studio that belongs back in Lüneburg.

2008
Lüneburg

As a teenager I built my first small websites in Lüneburg, long before it became a profession. That curiosity turned into an apprenticeship as a software developer in 2008, and that turned into almost two decades of practice.

Ten-plus years
Hamburg

More than ten years of it in Hamburg, in the middle of the big web business. I watched from the front row how large companies and agencies fight for visibility, with which methods, which budgets and which technology. That knowledge comes with me.

What is taken for granted in Hamburg is often missing here entirely.

Today
Lüneburg

And I keep the good businesses in my region in mind: honest work, and still barely findable online. With Hiraeth Node Studio I bring what is standard in Hamburg to the shops in Lüneburg, without the agency overhead. That is why this studio exists.

Off the clock

Lüneburg is not just a location, it is home: this is where I live with my wife and children, and a few beds in the garden grow vegetables and fruit. That is how I work, too, not like a faceless agency but like someone from next door who wants to see you do well. Good things take time, and done properly they last. I expect the same from a website.

A guest with a cup of coffee at the window of a small café
Shops like this are who I do it for.

hiraeth node studio

Get found.Feel at home.

hiraeth
Welsh for the quiet longing for a home.
node
The point where paths meet.
the images
Space, because astronomy has not let go of me since childhood. A node in a network fits that anyway.

Together that is the claim: to be the node that guides the right people to your brand, as if someone finally came home.

How I work

You talk to me

No account manager, no handing over. One contact who does the craft himself, from the first conversation to launch.

Measure instead of promise

Real numbers from PageSpeed, Search Console and AI search. No star ratings, no bought links.

I know the region

Lüneburg and the area are not an abstract market to me, they are home.

Almost two decades of tech, for one goal.

The small print can leave you cold. What matters is what comes out at the end. And that I build it myself instead of handing it on.

Your site gets built, not clicked together

From the database to the last pixel, even when it has to plug into an existing shop or content system.

  • React
  • TypeScript
  • Vue
  • Node.js
  • Shopware
  • TYPO3
  • Ibexa
  • Docker
  • Headless CMS

And if you already have a site, it stays

Most businesses sit on a website builder or a shop system. That is perfectly fine, I get out of it what is in there instead of selling you a rebuild.

  • WordPress
  • Wix
  • Shopify
  • Squarespace
  • Webflow
  • Jimdo

It loads fast, even on a phone on the train

Load time is not a nerd hobby. It decides whether someone stays, and Google measures it.

  • Core Web Vitals
  • PageSpeed
  • Web performance
  • Image and load time work

And it gets found, by AI as well

Classic rankings, the map results on Google, and the answers ChatGPT and Perplexity hand out.

  • SEO
  • Local SEO
  • GEO for AI search
  • Schema and JSON-LD
  • Business Profile

Languages: German (native), English (fluent).
Training: Fachinformatiker für Anwendungsentwicklung, working in the field since 2008.

Say hello

Let’s get to know each other.

The easiest start is a free SEO and AI quick check of your website. Honest assessment, concrete next steps, no sales pressure. If you are nearby, over a coffee works too.