What is new
Google's changelog for the Search documentation carries an entry dated 18 September 2026: “Added local business query support to the aggregator and supplier units”. Until then those units covered hotels, flights, long-distance trains and buses, and products. Local search is now on the list.
What the two blocks are
The aggregator unit is a dedicated place for approved comparison and portal sites. The supplier unit sits beside it and belongs to whoever delivers the service directly. Both appear only to users in the European Economic Area; Google documented them on 8 September 2026 as part of the regional differences in Search. The background is the Digital Markets Act, so European law rather than a product whim.
Who gets in
Google describes the audience unusually plainly: “individual hotels or airlines, brick-and-mortar business owners, or providers of services like plumbing”. The hotel itself rather than the booking portal, and explicitly the trade business and the shop as well.
What it takes
It takes remarkably little. The documentation says: “You don't need to provide additional data beyond what's accessible through web crawling to appear in this feature.” What already stands on the web and can be read by Google is enough. Data feeds may enrich the result where they exist, as a bonus.
So the usual groundwork decides it. Google has to be able to read the site, what you do and where has to be on it, and the business has to be recognisable online as that business. The same things that decide whether an AI names you.
What it looks like in Lüneburg
We searched for “dachdecker lüneburg” on 2 October 2026, from Lüneburg. The block is there, and in German it is headed “Weitere Websites”, other websites. It holds ten businesses, each with opening status, trade and its own address on the web, among them fliegenderdachziegel.de, hansebau-lg.de, dach-rosenberg.de and meisterdach.info.
Above it sits a second block headed “Unternehmen”, companies, crediting Google itself as the source. It shows three businesses with star ratings and a link to see more on Google. Mapping those two onto Google's own terms is our reading: the upper block fills the aggregator role, the lower one the supplier role.
The top of the same page carries “Gesponserte Orte” and “Gesponserte Ergebnisse”, sponsored places and results, among them a trades portal. The ten businesses in “Weitere Websites” carry no such label; they are there for their own site.
One of them is a business we work with. How that site was built is described in our MeisterDach case study, in German.
This single search says little about whether the block also appears for other trades and in other towns. We will keep looking.
Why this matters for a local business
Comparison portals outrank the businesses themselves on many local queries. Here the business gets its own place right beside them, and it gets that place for being findable.
So the job stays what it was. Anyone keeping their site readable and saying what they offer and where already meets the condition. Whoever lacks that misses out on one more place.