Plain talk on SEO, local SEO and AI visibility

Practical articles for local businesses that want to be found on Google, in Google Maps and in AI answers. No buzzword fog.

GEO: How to get recommended in ChatGPT and Perplexity

GEO (Generative Engine Optimization) gets your brand into AI answers like ChatGPT and Perplexity. How it works for a local business.

If you want to be found locally, there is no way around the Google Business Profile. How to set it up for Google Maps and the local pack.

No H1, no schema, thin text: five basics many local sites fail, and how to fix them so Google and AI understand you.

If you are not on page 1, you are barely found. Why that is, and what you can do to move up from page 2.

Two small files help make your content cleanly available to ChatGPT and Perplexity. What they can do and what they cannot.

Reviews are a strong local signal. How to collect them within the guidelines, without star filters or bought reviews.

What Core Web Vitals measure, why LCP matters most, and the usual brakes in WordPress and website builders.